Challenge
Kendle runs trading volume campaigns for token projects on centralized and decentralized exchanges. Their clients are crypto founders who need more volume to climb exchange rankings and attract liquidity.
The Kendle team knew these founders were on Reddit. Subreddits like r/CryptoMoonShots, r/defi, and r/altcoin are full of project teams asking how to get more visibility on exchanges. But crypto Reddit moves fast. A post asking for volume help today is buried by tomorrow.
They'd tried cold outreach on Telegram and Twitter. Response rates were low. Most messages got ignored or flagged as spam. Reddit felt different because people were actively describing the problem Kendle solves, but finding those posts manually wasn't scalable.
"We could see people asking for exactly what we do. 'How do I get more volume on my pair?' 'Why is my token not ranking on the exchange?' But by the time we found those posts, someone else had already replied."
Solution
Kendle set up a product with keywords around trading volume, market making, exchange listings, and liquidity problems. They also added a few competitor names.
Leads started coming in within the first hour. Posts from subreddits they'd been checking manually, plus a handful they hadn't thought of: r/CryptoMarkets, r/ico, r/tokenomics. Each lead was scored by intent, so the team could focus on posts where someone was genuinely looking for help.
For public threads asking general questions, they posted helpful replies about exchange volume mechanics without pitching. For posts where a founder was clearly looking for a service, they sent a DM from the dashboard. Short, direct, referencing the specific problem from the post.
After a couple weeks they turned on Autopilot for the DMs. The tool sends a personalized message when a new lead matches their criteria. They review what went out each morning.
Results
3 paying clients in the first month
Three token projects signed up for volume campaigns directly from Reddit DM conversations. Each one had posted about struggling with exchange rankings or low trading activity. The DM caught them at the right moment.
35+ leads per week
Kendle's product surfaces over 35 relevant posts per week across crypto subreddits. Not all are worth reaching out to, but the scoring filters out noise like memes and price speculation, leaving posts with real intent.
41% DM response rate
The DMs go to people who just posted about needing volume help. Nearly half reply. Compare that to the 5-10% they were getting on Telegram cold outreach. They posted about the problem yesterday. That's why they reply.
"Reddit DMs outperform every other channel we've tried. These people just posted about needing volume help. When we reach out, it doesn't feel cold. It feels like a reply."
